Community lawyers claim The Cash Store’s holiday marketing is irresponsible

A new advertisement from one of Australia’s leading payday loan brokers, The Cash Store, has raised the ire of two community legal centres, who fear the advert may result in many Victorian’s entering the New Year in a perilous financial position.

The flyer, delivered to households in the Mildura region, is a certificate that states the recipient is guaranteed a loan of ‘at least four hundred dollars’ and implies that the recipient has been pre-approved without any credit assessment – a practice which would fly in the face of responsible lending laws and undermine the payday lending industry’s claims to be lending responsibly. Read the full media release here and view a copy of the flyer here.


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